Czech pet food producer Vafo has unveiled a packaging overhaul for PrimaDog, its Nordic-inspired dog food brand. This initiative not only refreshes the brand's visual identity but also introduces more sustainable, easily recyclable monomaterial plastics and standardizes packaging sizes to consolidate printing plates.

"We've enhanced the visual appeal of our products while taking a significant step toward sustainability by making smarter choices. This is just the beginning, and we're excited to continue pushing boundaries and setting new standards," said Katri Kurki, PrimaDog’s brand manager.

The adoption of shared printing plates has resulted in a notable reduction of over 50% in both the quantity and cost of plates for 79 SKUs, equivalent to the size of two soccer fields, according to Vafo.

PrimaDog is part of Prima Pet Premium Oy, a subsidiary of the Vafo Group.