Arburg will enhance its local presence in South Eastern Europe by establishing a new subsidiary in Bucharest, Romania. This strategic expansion aims to bring Arburg's products and services closer to customers in this growing economic region. Interim Managing Director Dr. Daniel Orel, who also oversees Arburg subsidiaries in Czechia and Slovakia, will lead the new Bucharest subsidiary.

With this addition, Arburg now operates in 37 locations across 27 countries and maintains trading partnerships in over 100 countries. This extensive network ensures quick access to Arburg's technology and specialists, adhering to the company’s brand promise, "Wir sind da."

Dr. Daniel Orel highlights the importance of this move: “We aim to provide our products and services to customers in this burgeoning market efficiently and reliably. Following the closure of our previous trading partner's business, it was crucial to ensure continuous support for our Romanian and international customers." The new subsidiary has absorbed most of the service technicians from the previous partner, starting with a team of eleven experienced employees familiar to Arburg’s clientele.

Steffen Eppler, Vice President Sales Europe at Arburg, underscores the significance of the Romanian market: “Romania is vital for Arburg. The country has seen significant infrastructure improvements over the past 20 years, attracting sophisticated systems installations. We aim to provide comprehensive local support to our existing and new customers.” Given Romania's vast area, Arburg will maintain a decentralized service organization to ensure prompt customer reach.

Romania is experiencing rapid technological advancement. Previously dominated by hydraulic machines, the market now sees increasing use of electric machines, robotic systems, and automation. The majority of plastics processing companies in Romania supply the automotive industry, with other sectors including electronics, building technology, construction, packaging, and household goods. Since joining the EU, substantial investments have improved the country’s infrastructure, attracting many of Arburg’s customers to Transylvania in the northwestern Carpathian region. Today, these customers are predominantly large to medium-sized German and international companies.

Dr. Daniel Orel concludes, “With our new subsidiary in Bucharest, we aim to strengthen existing partnerships and establish new connections to further expand Arburg’s market position in Romania. Our customers know and trust Arburg for practical, customized processing solutions.”