CeeIndustrial reports on the Industrial Robotics Technology Market in Central and Eastern Europe.

Even during the downturn the global demand for Industrial robotics technology is increasing worldwide and Central and Eastern Europe is a region of exciting growth for the manufacturers of robotics technology. The demand with in the CEE region tends to come from many different industries such as Automobile, Food industry, Packaging industry, Pharmaceutical industry, Chemical industry, Aerospace and Plastic and rubber industries, and over the next few years CeeIndustrial see’s the metal and machinery industry, the Electronics industry, semiconductor industry, the glass/ceramics industry and the Wood and furniture industry in Central and Eastern Europe offering excellent growth potential for manufactures of Robotics technology.

CeeIndustrial estimates that the worldwide market for Industrial Robotics technology is currently over € 5 billion euro and the potential market in Central and Eastern Europe for 2011/2012 will be about € 940 million euro which will be an increase of 28% from the expected sales figures of 2010. One of the main reasons why CEE is seeing this surge in demand for Robotics technology is due to the market saturation with in Western Europe so manufacturers are now turning more attention to the Central and Eastern Europe region. There has also been a steady stream of companies from around the word moving there production to the CEE region. Wages in Central and Eastern Europe are still well below the EU average but as living standards improve and wages rise then companies are looking to automate there production to keep there costs down and there quality high. Western European manufactures of robotic technology are well placed to capitalize on the business opportunities to develop there business with in Central and Eastern Europe market. Western Europe manufactures 30% of the worlds Robotics technology and market leaders from Europe are companies such as Kuka Roboter GmbH, MOTOMAN robotec GmbH , Fanuc Ltd. , ABB Automation GmbH and Reis GmbH & Co. KG Maschinenfabrik Obernburg . The European Union is investing over €600 million euro in the development of the robotics industry in Europe between 2008 and 2012, which is double the pervious four years investment. This program is aimed at forging stronger links between academia and industry, and planned to fund a widespread experimentation by academic researchers and industry. Stronger robotic investment will be seen in the CEE countries so that Central and Eastern Europe will not only a low cost destination for manufacturing driven by low wages but a high quality manufacturing base for manufactures complete successful with in the EU and globally. High quality and environmental standards are forcing all manufacturing industries in Central and Eastern Europe to modernize their plants in order to be competitive on the global market and through modern automation and robotics technology this is far easier to achieve.

As with any developing market and with a high tech technology such as the robotics industry the strength of your after sales services is key to any companies continuing success in the CEE region. The larger manufactures will set up a network of offices with in the Central and Eastern European region to focus on the main industry areas and more importantly provide the after service to support there robotics technology. Some companies will select Distributors which serve as intermediaries between there OEM customers or end users. The majority of distributors will tend to focus on specific industrials for robotics technology and this is particularly true with in the Automobile, Chemical, Food and packaging industries. Companies developing business in Central and Eastern Europe need to decide whether to appoint an agent or a distributor who can provide full service, parts back up and maintain a stock so that they can support there market at short notice. CeeIndustrial always believes that its important to keep the supply chain as short as possible and also never to commit to more then a 12 month agreement at first with any agent or distributor, also ensure that you have a clause which automatically rolls the contract over as long as neither side wishes to terminate the agreement. Reliability  for any robotics system is paramount to any manufacturers successful development of the Central and Eastern Europe region so therefore ensure your agents/distributors or system integrators have a good technical back ground because things will go wrong and your local partner is the face of your brand and company with in that market.

Over the next four years four counties stand out in the Central and Eastern European region as having the biggest potential these are Poland, Russia, Czech and Slovakia and Counties such as Bulgaria, Romania, Hungary and Ukraine are also starting to come forward as markets of great interest for companies who manufacture Robotics technology and as with any emerging market its good to get in there early and establish your network and brand before your competitors get a head start.

CeeIndustrial is the leading industrial platform for helping companies develop there business in Central and Eastern Europe so what ever type of local partner your targeting in the CEE region then we can deliver you to market and put you on the desk of key decision makers with in Industry across the Central and Eastern Europe region.

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