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2025-07-19 00:00:00
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German automaker Audi has officially launched serial production of its next-generation Q3 SUV model at its manufacturing plant in Győr, Hungary, further strengthening the company’s role as a cornerstone of the country’s automotive industry.
The launch ceremony, attended by Hungarian Prime Minister Viktor Orbán, Audi Hungaria Chairman Michael Breme, and Minister for Construction and Transport János Lázár, marks a major milestone for Audi Hungaria – one of Hungary’s largest exporters and a key player in European vehicle manufacturing.
“This factory represents the belief that Hungary can compete globally,” said Prime Minister Orbán. “Audi’s continued investment in Győr is not just a sign of confidence in our economy, but a vote of trust in Hungarian engineers, technicians, and workers.”
Q3 Production Anchors Audi’s Growth Strategy in Hungary
The third-generation Audi Q3, a best-selling compact SUV with more than 2 million units sold globally, is now being built in Hungary. Audi’s Győr plant will handle a major portion of the Q3 and Cupra Terramar production, with annual capacity already at 185,000 vehicles. Due to strong international demand, excess Q3 production will be completed at Audi’s Ingolstadt facility, with body components supplied from Győr and final assembly performed in Germany.
“This new model sets a new benchmark in the A-segment,” noted Audi Hungaria’s chairman Michael Breme. “Its global appeal ensures long-term production stability and employment for our teams in Győr.”
A Key Contributor to Hungary’s Export Economy
According to Zoltán Les, Director of Vehicle Production at Audi Hungaria, the company accounts for 7% of Hungary’s total exports. In 2024, Audi Hungaria generated €8.6 billion in revenue, produced nearly 1.6 million drive systems (including 151,899 electric units), and rolled out 179,710 complete vehicles.
The Q3 rollout is expected to fully utilize production capacity in the coming years, reinforcing Audi’s confidence in its Hungarian operations and the strategic value of Central Europe for automotive manufacturing.
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