Smurfit Kappa has announced the opening of its latest experience centre in Vsevolozhsk, Leningrad Region in Russia. This move is in line with the company’s plans to expand its business in the area.

The Smurfit Kappa experience centres offer customers a place to get a practical experience about the impact of packaging on the different segments in the supply chain. It features a state of the art exhibition spot, store visualisers, and inspiration rooms. The experience centres have played a major role in the development of talent and innovation at the company.