ADLER Lacke's Czech subsidiary Establishes Modern Base in Troubsko

After 15 years of successful operation, the Czech subsidiary of ADLER Lacke, ADLER Česko, along with ADLER Slovensko, have established their new central hub and warehouse for the Czech and Slovakian markets on the periphery of Brno. Equipped with advanced tools and facilities, this new operational center is primed for improved production.

The recently inaugurated Troubsko location boasts the optimal conditions necessary for superior customer service. A large inventory of ADLER's standard products is readily available in the expansive warehouse, ensuring rapid and effective deliveries across Czech and Slovak territories. This state-of-the-art set-up also features a modern painting system for creating sample areas, allowing the color department to develop new hues efficiently and execute immediate tinting.

The facility further provides ample room for customer training courses and seminars. The grand opening ceremony was led by Andrea Berghofer, the managing partner of ADLER, Jan Bauchner, the managing director of ADLER Česko and ADLER Slovensko, and Bernd Pichler, the managing director of sales and marketing at ADLER. The inauguration was symbolized by a ribbon-cutting ceremony, featuring an ADLER-yellow ribbon.

Guests were given a comprehensive tour of the new facility, with personnel available to answer any queries. Robert Vrátníček provided a glimpse into the colorist's work, ranging from the creation of color proofs to the final digital color check. Visitors also saw sample surfaces treated with Bluefin Unistar water-based paint. Christian Laucher, the Marketing Manager, displayed practical sample boxes and color charts. Andrea Berghofer also illuminated the attendees on the rich history of the ADLER family business during the event. Besides these engaging activities, guests and staff enjoyed gala festivities, marking a promising new chapter of business expansion.