A new three-year contract between UPM Raflatac and WWF Poland will focus on promoting circular economy including waste management as well as sustainable forestry practices. The collaboration began in 2016 and has already resulted in significant changes, such as the development of a labeling system that helps identify certified sustainable forest products. As part of the new agreement, UPM Raflatac and WWF Poland will continue to work together to increase the use of recycled materials in packaging while reducing the environmental impact of label production. In addition, they will also raise awareness about responsible forest stewardship among consumers.

UPM Raflatac and WWF Poland have renewed their three-year contract to work together towards a smarter future beyond fossils. The collaboration will focus on promoting circular economy including waste management, as well as sustainable forestry practices. This will include the use of certified forest products, responsible sourcing, and investing in innovative technologies that improve sustainability. "Sustainability is at the heart of our business," says Juha-Pekka Heikkinen, President, UPM Raflatac. "By working with world-leading organizations like WWF Poland we can make sure that our operations are not only reducing our environmental impact but also contributing to a better.